Google’s New (Local) Comparison Ads

Google tried a mortgage marketplace in the UK last year as a test drive for a range of things (Merchant Search). The theory at the time was that Google was trying to develop a separate marketplace for SMB advertisers. It then introduced (only in two markets so far) Local Listing Ads for SMBs (using call tracking with Google Voice). And now it’s launching AdWords Comparison Ads, starting with mortgages.

This is very interesting on several levels and it may appeal to bothSource: Screenwerk RSS Feed

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